Home > Safety Issues, Visual Stimulus > Friday’s Graphic: No, You Look Both Ways!

Friday’s Graphic: No, You Look Both Ways!

Graphic Friday

Emotional signage targeted at the most appropriate audience. Illustration by Mikael Colville-Andersen, founder of Copenhagen Cycle Chic and Copenhagenize.com.

Commentary: There is a broader argument here: society spends countless amounts of time, energy and money reinforcing the myth that driving has BEEN MADE safe. Yet, in the United States alone, around 40,000 people die in crashes every year and around 6,000 “non-occupants” (peds/cyclists) don’t get up after these crashes.

Our culture of communication doesn’t reflect the reality. When it comes to walking or riding a bike, the onus is all of a sudden on the individual to “look both ways” and “let the cars go first“; “wear your a helmet“and “get off the road!” The result: a culture of fear that is completely miss-directed.

It’s not walking and bicycling that are dangerous, it’s the motorized transport-pod culture that is over-confident, over comfortable and over enabled at the expense of our natural born rights to self-propel. This cultural, political, economic package quite intentionally separates the individual from his/her immediate community and thus separated from the knowledge and responsibility that comes with driving a 2-ton vehicle through a series of neighborhoods.

Drive if necessary, most of us do, but be aware as possible. Have a nice commute.

  1. John Robert Williams
    December 3, 2010 at 9:25 am

    From birth, we were taught to “look out for cars!” Funny how we as a society gave an inanimate object more rights than people. It’s a “free country”. The sooner we all recognize each other’s rights to “be there” and respect each other, the better. The most effective highway signs have seven words or less. How about seven letters?
    R E S P E C T
    (everyone)

  2. December 3, 2010 at 11:59 am

    Related via Twitter: @RayLaHood: On average, 2 kids per week are killed when a driver backs over them.. http://bit.ly/ejTGr6

  3. jayson
    December 3, 2010 at 12:15 pm

    Respect is great. If we are all taught to look out for one another, everything would be better. As a licensed commercial driver, we are taught to walk entirely around the vehicle each time before we move it especially in reverse, because of visibility concerns. (Large trucks) And still, once upon a time, a friend of a friend had a fatal accident as a UPS driver. He walked all the way around his truck after delivery and somehow a little girl on a bike ended up in the wrong place at the wrong time. Sad story for everyone.

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