Home > Videos, Visual Stimulus > Gruesome billboard a little over the top

Gruesome billboard a little over the top

“Rain changes everything. Please drive to the conditions.”

Last year, the Paparuka District Council in New Zealand made an impact on motorists with billboards that feature children that appear to ‘bleed’ when it rains.

A series of crashes and deaths led up to the installation of intelligent signage.

After the billboards went up, there was no loss of lives on those sections of road and reduced crash rates.

What do you think of the use of disturbing imagery to slow traffic & increase awareness?


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  1. Tracey Kukla-Alehsire
    March 25, 2010 at 9:15 am

    They seem extreme yet the results speak for themselves.

  2. Andrew Samtoy
    March 25, 2010 at 2:07 pm

    Ditto Tracey. If they saved one person’s life, they’re worth the discomfort.

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