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Excellent Marketing: Levis Goes For The Hipster, Good On ‘Em
Video Tuesday
“Form. Function. Cycling.” via levis
There may be some who get critical of pandering into the world of the hip and active. I say, the more bicycles we have showing up in high-dollar, well-produced advertisements, the better. Certainly, the automobile industry is light years ahead in terms of targeting specific demographics and making driving appear cool.
Still, I don’t think I need jeans specifically designed for my bicycle commute; I could be wrong.
What do you think: excellent marketing?
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…. Go ride.
I think that they hit the hipster-nail directly on the head! Great post!