Excellent Marketing: Levis Goes For The Hipster, Good On ‘Em
“Form. Function. Cycling.” via levis
There may be some who get critical of pandering into the world of the hip and active. I say, the more bicycles we have showing up in high-dollar, well-produced advertisements, the better. Certainly, the automobile industry is light years ahead in terms of targeting specific demographics and making driving appear cool.
Still, I don’t think I need jeans specifically designed for my bicycle commute; I could be wrong.
What do you think: excellent marketing?
…. Go ride.